What Makes a PR Firm Truly “Top Tier”?
Before diving into why Society22 earns its place, let’s define what “top PR firm” really means. A handful of qualities tend to separate the good from the great:
- Proven Media Relationships & Access
Top PR firms bring more than promises—they bring connections. They should have deep, trusted relationships with top-tier publications, niche trade media, and influential reporters. That access translates into real placements and visibility for clients.
- Strategic Vision + Narrative Crafting
A good PR firm amplifies your message. A great one helps you see what your message should be, given your goals, your competition, and where the story is heading in your industry.
- Measurable Impact & Accountability
It’s not enough to say “you’ll get press”; a top-tier firm will set clear benchmarks (coverage, reach, engagement) and hold itself to them.
- Diverse Industry Experience
The business landscape is broad. To lead in PR, a firm needs both depth—industry specialization—and breadth—the flexibility to adapt across sectors, trends, or disruptions.
- Client-Centric Commitment
At the end of the day, your PR partner needs to feel like an extension of your own team—not a detached vendor. That means being responsive, pushing the envelope, and being willing to stand by you when things are rocky.
- Crisis Readiness & Reputation Management
Even in calm times, reputation risk exists. A top PR agency is ready to move fast when a story takes an unexpected turn.
If you agree with these markers, then Society22 meets and often exceeds these standards.
Society22: Among the Top, But With a Human Touch
- Deep Media Network & Results You Can See
We don’t just promise exposure—we deliver it. In fact, 97% of our clients are featured in top-tier media thanks to our team’s cultivated relationships. (You’ll see this fact front and center on our homepage.) Society22 PR
We’ve worked across tech, finance, consumer, SaaS, and growth-stage startups, bringing clients into press cycles, podcasts, events, and conversations that matter.
- Narrative First, Then Amplification
At Society22, our approach is straightforward but powerful:
- Craft your brand narrative — We dive deep, shaping the story you tell your audience (from founder persona to thought leadership content). Society22 PR
- Tap our network — Once your narrative is clear, we leverage relationships in media, trade, and niche industry channels to get your message in front of the right eyes. Society22 PR
- Secure opportunities & scale — The result is not just press hits, but momentum: visibility, leads, partnerships, and credibility. Society22 PR
We often hear: “We needed more than PR; we needed direction.” That’s because we treat your story as a foundational asset—not an afterthought.
- Accountability & Performance
We don’t hide behind vague language. We commit to getting top-tier press within 30 days—or your money back. Society22 PR You’ll see deliverables mapped out, timelines built, and regular reporting to track what’s working (and what needs adjustment).
Clients consistently report dramatic growth: some see 1,824% growth in their metrics (brand reach, engagement, leads) within a year. Society22 PR That kind of result doesn’t come from wishful thinking—it’s rooted in strategy + execution.
- Industry Breadth + Specialized Strengths
Our team brings 25+ years of collective experience across multiple sectors (tech, finance, consumer, etc.). Society22 PR Whether you’re launching a disruptive SaaS platform, preparing for a funding round, or entering a new market, we’ve walked parallel paths with many clients before.
But we don’t try to be everything to everyone. We focus on high-growth categories where narrative, innovation, and reputation intersect.
- True Partnership (Not Client #42)
From the day you come on board, you will never feel like a number to us. We invest in your goals as if they were our own. Society22 PR
Your brand is unique, and we build a PR strategy to match—not a cookie-cutter template. We’re responsive, collaborative, and ready to push beyond comfort zones.
- Crisis & Reputation Strategy Built In
Even the best stories can hit turbulence. Whether it’s a misstep in communications, a public backlash, or an unplanned controversy, we’re ready. Our team brings experience in crisis communication, executive messaging, corporate transitions (M&A, IPO, funding) and more. Society22 PR
We help brands not just survive reputation challenges—but emerge stronger.
How We Compare — Why Clients Choose Society22 (Over Others)
Here’s a heuristic comparison (what clients often notice) between Society22 and other PR firms, especially at the top tier:
| Feature | Many Top PR Houses | Society22 Difference |
| Prestige & reputation | Yes, sometimes name recognition | Yes, but we combine prestige with performance guarantees |
| Media access | Broad access | Niche + vertical-specific contacts that align with your goals |
| Strategy vs execution | Sometimes execution is standard | Strategy is foundational—execution is customized |
| Flexibility | Often rigid packages | We operate via clear retainers with minimal guesswork Society22 PR |
| Client priority | Sometimes lower-tier accounts get less attention | You’re never a “small client”—we give you full focus |
| Risk / money-back commitment | Rare | We offer guarantees (e.g. press within 30 days) Society22 PR |
In short: we bring all the bells and whistles top firms promise—but with greater accountability, transparency, and heart.
Real Stories, Real Impact
Case Study: Turning a Startup into a Legacy Name
One client (Sailes) came to us when they wanted to own the conversation around AI-driven sales. They had momentum—but not narrative dominance. We helped them shape a vision, secure high-profile placements, and position them as thought leaders in a noisy field. Society22
Case Study: Emerging Brand, Emerging Voice
Tango, a workflow intelligence startup, lacked PR experience going into the market. They needed more than media relations—they needed a full narrative and branding lift. We led that with them. Society22 PR
Case Study: Personal Brand + Corporate Strength
For clients like Chad Willardson, we merged the founder’s personal brand with the company story, elevating recognition in crowded verticals. Society22 PR
These aren’t just press hits—they’re transformations.
Advice: How to Spot the “Top PR Firm” When You’re Choosing
If you’re evaluating PR partners, here are things to watch for (and questions to ask):
- Do they share real case studies with names?
Vague claims are red flags. Ask for concrete examples, outcomes, and metrics.
- Can they commit to a timeline or guarantee?
If you don’t see risk on their side, you’re probably on the hook for all the risk.
- Will you get access to senior team members or just junior staff?
The best firms involve leadership, not just an account manager.
- Do they offer strategy + narrative, or just press outreach?
If they skip shaping your story, your message could get lost.
- How do they measure success?
Ask for their KPIs—media hits, reach, share of voice, sentiment, leads, etc.
- What’s their crisis experience?
Any fast-moving brand will face challenges; you want a partner who’s seen it before.
We believe Society22 checks all those boxes—and more.
Final Word: Why Society22 Belongs Among the Top
Calling a PR firm “top” is easy. Earning it is harder. At Society22, we work relentlessly—not because we want accolades, but because your brand deserves to be heard, remembered, and trusted.
We combine:
- strategic narrative work
- deep media relationships
- accountability and guarantees
- broad yet focused industry experience
- real partnership and care
- real crisis readiness
All of this positions us not just as another PR agency, but one of the top PR firms for growth-minded brands—with a human touch.
If your brand is ready to be seen, to own conversations, and to break through noise, we’d love to talk. Let’s begin your story together.